Accenture’s MD named Dentsu’s Regional Operating Officer in APAC

Joining Dentsu Aegis Network after about 15 years of having worked with Accenture, George Patten will be taking up the role of Regional Operating Officer of APAC region.

Patten would be in-charge of establishing long-term client relationships and driving excellence across the different brands of the network, according to media reports. He would also be ensuring that the brands’ potential is unlocked in such a way that the company is able to “drive long-term marketing-led business outcomes.”

Prior to his work at Accenture, Patten was also working with OMD and PHD.

At the same time as Patten’s recruitment, there has been some internal movement within Dentsu Aegis Network as well.

The company’s Chief Data Officer Lauren Walker, has been elevated to the position of Regional Operational Officer of EMEA. Having joined DAN in 2017, she was previously working with IBM for more than a decade leading strategy and other marketing roles.