Fetch appoints Michelle Morris as Chief People Officer

America’s rewards app Fetch has appointed Michelle Morris as Chief People Officer, effective July 2024.

In her new role, Michelle brings around three decades of leadership experience across the technology, advertising, and staffing sectors. She most recently served as Vice President of the Global Business Group at Meta for nearly 10 years, where she spearheaded people-centric business strategies, created a work culture where employees thrive, and championed DEIB initiatives. In her previous roles, she worked with Google as Managing Director for over seven years and with BBDO Group as Group Senior Vice President for eight years. She began her career with Kelly, a recruitment and staffing firm, as Executive Director of the partnered staffing unit.

On the academic front, Michelle holds a BA in Psychology from Michigan State University and has certifications from SHRM and the Human Potential Academy.

In addition to Michelle’s appointment, Fetch has also promoted Ayo Jimoh to the role of Chief Product Officer. Ayo brings around 15 years of expertise in product, engineering, and security.

Welcoming Michelle and Ayo to their leadership roles, Wes Schroll, CEO and Founder of Fetch, said, “Ayo and Michelle represent excellence in product development and operations, with proven track records in navigating rapid expansion. Ayo has been a driving force in Fetch’s evolution to become the world’s rewards platform, while Michelle brings sweeping leadership experience from advertising and tech pioneers. They are uniquely positioned to take Fetch to the next level for our users, partners, and employees.”

Michelle added, “Across every aspect of the business, Fetch is lightning in a bottle. It’s a category-defining rewards ecosystem with limitless potential for brand advertisers and consumers. I have always been passionate about activating high-performance teams that inspire each other to reach new heights. The level of talent and innovation here is incredible, and I’m thrilled to help cultivate a collaborative, people-first culture to drive continued success.”