Generali Asia appoints Bruce de Broize as MD & CEO of Future Generali India Life Insurance

International insurance company Generali Asia has announced the appointment of Bruce de Broize as managing director and chief executive officer of Mumbai-based Future Generali India Life Insurance (FGILI). 

Broize takes over from Miranjit Mukherjee who was serving as interim CEO since September 2021.

The appointment follows Generali’s move to consolidate its position in FGILI by completing the transaction to become the majority stakeholder.

A seasoned international executive, Broize has a career spanning over 34 years of Life and P&C insurance experience. He has also held a range of senior leadership roles to drive strategic initiatives across Asia. 

Most recently, he was the regional head of distribution for Generali Asia based in Hong Kong where, for over five years, he oversaw Life, Health and P&C distribution for Generali’s operations across China, Hong Kong, Thailand, Indonesia, India, Vietnam, Malaysia and the Philippines. 

Broize holds a master’s degree in business leadership, and an honours degree in economics.

“Bruce has been a catalyst since he joined the company. He’s proven to be an effective leader at driving strategic initiatives and managing profitable growth which will be a huge asset for our business in India. We are confident in his ability to capitalise on the growth opportunities ahead and have seen first-hand his commitment to our people, our customers, our business partners and our agents,” said Rob Leonardi, regional officer for Asia.

“I am excited to be taking on this new role especially at this time when Generali marks its new growth chapter in India. I am inspired by the company we have built and look forward to leading our business as a Lifetime Partner to our customers, distributors and business partners in India,” added Broize.