Nielsen appoints Scott Brown as Head of Audience Measurement

Nielsen took a significant step forward in its ongoing transformation today by elevating Scott Brown to the role of General Manager, Audience Measurement. In this new role, Brown will continue to innovate Nielsen's measurement products and ultimately drive the unification of linear TV, advanced TV, and digital solutions.

"Consumers are watching premium video in a fundamentally different way today than they were even five years ago. The opportunity for marketers is enormous. We're bringing together the ability to effectively plan, optimize and measure through the full funnel so that marketers can monetize this opportunity to the fullest extent," said Eric Bosco, Chief Product Officer for Nielsen Media. "Scott will play a critical role in bridging all of our measurement solutions together to ensure that we meet the evolving needs of the market." 

Under Brown, Nielsen is currently overhauling its digital measurement methodology to position the company to create a flexible, independent platform that can quickly adapt to evolving privacy and policy changes.  Brown is also spearheading the effort to incorporate addressable advertising into TV measurement.

Previously, Brown served as Chief Technology Officer for Nielsen's measurement products. In that role, he led the technical implementation of its measurement products across mobile, computer, and connected TVs including the migration of its infrastructure to the cloud.  That cloud-based platform currently underpins Nielsen's entire audience measurement product suite today.