Blog: From the boardroom to the beachfront: The rise of bleisure

Life @ Work

By Gabriela Paz Y MiñoDec, 09 2024 @10:00am IST

The old notion of strictly separating business from pleasure is rapidly becoming outdated in a world where boundaries are increasingly fluid.

As companies seek innovative ways to keep employees motivated, engaged, and productive, the concept of "bleisure" – a hybrid of business and leisure – is emerging as a game-changer.

This blending of work and play, once frowned upon, is now not only accepted but also encouraged, offering a fresh approach to business travel that benefits both employees and organisations alike.

The blurred line: Why bleisure is gaining momentum

Never mix business with pleasure. This age-old adage, once carved in stone, is now being rewritten in the wake of sweeping changes to how we perceive and conduct work, especially in the post-pandemic world.

Today, the line between work and play isn’t just blurred; it's intentionally smudged by companies themselves, aiming to inspire their teams, bolster commitment, and enhance well-being – all while keeping productivity firmly in view.

Enter bleisure – a rising trend where business travel mingles with leisure and tourism, creating a cocktail that’s as refreshing as it is strategic. This blend, while not without its boundaries, is no longer seen as taboo.

It’s now perfectly acceptable, even encouraged, to tack on a few extra days to a business trip to explore a new locale or take advantage of corporate hotel rates for a personal retreat. The agenda might include a mix of work and leisure activities, carefully woven into the company’s schedule. The possibilities, as they say, are endless.

Reaping the rewards: The business case for bleisure

In days gone by, office picnics and outings served as a breath of fresh air for employees, offering a chance to bond beyond the cubicle walls. The latest trend, however, takes these gatherings to new heights, adding a touch of luxury that transforms them from mere business functions into experiences that cement camaraderie and engagement.

Bleisure is more than just a buzzword; it’s a fusion of work and leisure that allows employees to recharge their batteries while still keeping their professional hats on. This approach is gaining traction across the board, from blue-chip giants to nimble SMEs. Business leaders are waking up to the fact that giving employees a break from the grind can create a more relaxed yet productive work environment.

This blend of work and play serves as a balm for burnout, giving employees – a company’s most valuable asset – a chance to top up their energy reserves without the need for long absences. The sentiment resonates deeply with many, who find that bleisure trips not only boost their mental well-being but also help build stronger ties with colleagues and superiors.

Bleisure vacations offer a unique opportunity to develop professionally in an environment that’s more laid-back. Whether it’s a round of golf, a spa day, a yoga retreat, or a cultural excursion, these experiences break the monotony of the daily grind and knit teams together in ways that go beyond the boardroom.

Why employees and companies are embracing bleisure travel

As technology advances and teleworking becomes the norm, the popularity of bleisure travel has soared, especially in the aftermath of COVID-19. With flexible working hours making time management a breeze, employees can now seamlessly blend work and leisure.

The benefits of bleisure travel are plentiful. Employees get to enjoy cost-effective travel, often extending their stays to soak in the sights. This practice not only enhances personal fulfilment but also leads to happier, more productive employees.

Companies that embrace bleisure see a rise in employee satisfaction, loyalty, and improved business outcomes. According to the Bleisure Report by BridgeStreet Hospitality, a whopping 83% of respondents explored their business trip destinations, many even bringing family along to share in the adventure.

Yet, despite its appeal, some employers remain sceptical about mixing business with leisure. However, the success stories and glowing feedback from employees suggest that bleisure is here to stay, offering a modern twist on business travel that benefits both individuals and companies alike.

The advantages of bleisure

Enhanced employee well-being: Bleisure offers a chance to recharge, keeping burnout at bay.
Improved work-life balance: Blending work with leisure allows for more quality time with loved ones.
Increased productivity: Employees return with renewed vigour and creativity, boosting performance.
Strengthened team dynamics: Bleisure trips build stronger bonds among team members and with senior management.
Professional development: Informal settings provide opportunities for candid conversations and networking.
Cost-effective travel: Employees can explore new destinations without breaking the bank.
Higher employee satisfaction and loyalty: Bleisure fosters happiness and commitment.

The disadvantages of bleisure

Potential for reduced work hours: Some employers worry that leisure may cut into work time.
Perceived inequity: Those not participating might feel left out or undervalued.
Blurred boundaries: Mixing work and leisure can make it hard to switch off from work.
Increased costs for employers: Luxurious leisure activities can come with a hefty price tag.
Management challenges: Planning bleisure trips that satisfy everyone can be a logistical puzzle.
Scepticism from traditional employers: Some firms may resist bleisure, fearing it could dilute work culture and efficiency.

The future of work and leisure

As the lines between work and leisure continue to blur, bleisure is setting a new standard for how we approach business travel and work-life balance. While not without its challenges, the benefits of this hybrid approach are clear, offering a win-win situation for both employees and employers.

As companies navigate the future of work, those willing to embrace this blend of business and pleasure will likely find themselves ahead of the curve – crafting a work environment that’s not just productive, but also fulfilling and sustainable.