InCruiter forays into US market as part of its global expansion

InCruiter, an interview solution provider, has announced its foray into the United States (US) market. 

As per its internal study, the company found that the demand for its products – mainly Interview-as-a-Service (IaaS) - is higher in this geography, with 10 times price as compared to India. As part of this expansion, InCruiter aims to tap into this unexplored growth opportunity to scale its business. 

InCruiter recently raised Rs 10 million in revenue-based funding to market its products globally. 

After successfully venturing into the US market, the company plans to accelerate expansion in Dubai, Singapore, Canada, and the Philippines.

The company is also in the process of hiring a team of professionals in the US and focus on enhancing the current product for this market, the company said in a statement. 

“It took us less than five years to go global with our product. Following our successful functioning in India, we realised this product has huge potential not only in our nation but also across the globe. Thus, we decided to take it forward,” said Anil Agarwal, CEO & Co-Founder, InCruiter.

“With this expansion, we expect to generate 10-fold revenue for the organisation with a strong focus on our hero product, IaaS. We also plan to take our products to other geographies in the near future. We expect to capture 25% of the global market in the next two years,” he added.

InCruiter offers remote interview solutions for businesses to identify the perfect fit for their company through precision and accurate evaluation. Since its inception in 2018, InCruiter claims to have conducted about 50 thousand interviews, engaged over 2200 interviewers, and completed 1.51 million interview mins in 2022.