PureCircle appoints India & South East Asia Head for Sales & Marketing

PureCircle the producer and innovator of stevia sweeteners, announces the appointment of Navneet Singh as Head of the South East Asia region. Navneet will be actively involved in global business affairs across Asia. In the given role, Navneet will be responsible for strategic sales and marketing. 

He will report to PureCircle Group Vice President and Head of Sales Suzanna Bancroft, and will be based in PureCircle’s India and South Asia office. India is an important market for PureCircle, as the company aims to make stevia the next mass natural sweetener in the country by strengthening its core leadership. 

With over 25 years of experience in the food and beverage industry, Navneet will provide proven leadership over the Asia team. He has managed global businesses, sales, marketing and product development across Asia, Europe and the US. He had been recently associated with Firmenich, one of the world’s largest privately-owned fragrance and flavor companies, as VP Key Global Accounts, Greater Asia. 

Commenting on this appointment, PureCircle CEO, Maga Malsagov said, “Navneet has shown exceptional knowledge of the food and beverage industry as well as the India and Asia markets. We expect he will help further accelerate our growth, and reinforce our strong relationships with our partners and customers. We welcome him to PureCircle.”

Starting his new journey, Navneet Singh, said, “I am elated to have been appointed to lead PureCircle’s vision to develop a thriving stevia industry in India and Asia. I look forward to contributing as a catalyst to provide a naturally sourced ingredient from a sustainable cash crop, helping farmers generate significantly higher income.”