upGrad-backed Harappa's US venture kicks off
Bucking trends ailing other edtech companies, upGrad-backed online learning platform Harappa has launched its services in the US.
In the next three years, Harappa plans to upskill 55,000 resilient and future-ready managers in the US, through these immersive leadership journeys that include learning, application, experience and coaching, among other tracks.
The US corporate learning market is pegged at $150billion, compared to the $5billion market for industry-led learning in India.
“According to reports, 82% Americans are likely to quit their jobs because of a bad manager, while 44% managers feel they are unprepared for their jobs. These numbers, along with the opportunity for greater representation of women in leadership roles, point to an alarming crisis looming all over the US—one that needs to be addressed now. We are confident we will deliver a transformative experience to our US clients and help them build a robust pool of managers for the future,” said Pramath Raj Sinha and Shreyasi Singh, founders of Harappa.
Harappa Education currently operates as a 100% subsidiary of upGrad – Asia’s largest higher edtech and integrated lifelong learning tech company which has impacted more than 8.2 million registered learners across 100-plus countries.
“Job-linked upskilling is the future of lifelong learning for working professionals at every stage. At Harappa, we have built this expertise over decades of rich experience. Our programs, with their sharp blend of skills will make the right connect across the US,” added Ronnie Screwvala, co-founder and chairperson, upGrad.
Harappa has partnered with California-based Enliven Advisory, a leading financial advisory firm in the US.
“We’re energised to see how Harappa is reimagining and revolutionizing leadership development with Thrive Programs. Their unique ability to deliver engaging, impactful, blended learning pathways at scale is a game changer for organizations,” says Gary Milrood, co-founder, Enliven Advisory, who has put together a team of seasoned and accomplished professionals who have worked within America’s largest companies, and top universities to lead Harappa’s outreach in the US.
Aimed at solving the most pressing problems in the American workplace today, Harappa’s programmes are targeted at the spectrum of the managerial cadre.
Designed using Harappa’s high-impact blended learning approach and pedagogy, LEAP (for aspiring women managers), RISE (for seasoned women managers), GROW (for first-time managers) and SOAR (for mid-level managers) tackle the three biggest challenges facing all US workplaces today — attraction, retention, and building high-performance talent pools for the future.