A recent survey by Indeed has revealed that nearly 75% of mothers returning to the workforce after being stay-at-home moms face substantial biases. This highlights the difficulties experienced by mothers and expectant mothers in professional environments, underscoring the enduring presence of the prove-it bias, which persists despite societal advancements for women.

In addition to this, the issue of layoffs has become increasingly alarming in today's workplace environment, with mothers and expectant mothers bearing a disproportionate burden. For instance, a returning employee from parental leave at a multinational corporation found themselves among 40 others who were laid off, showcasing the immediate business impact and hindrance to the development of future generations. 

At People Matters, we are dedicated to addressing these challenges and seeking viable solutions amid our Big Questions session. This International Women’s Day, we initiated discussions on the prove-it bias with renowned leaders globally, including Vani Seshadri, Inclusion & Diversity Lead at Accenture Growth Markets (AAPAC + LATAM), Nimisha Rana Pathak, CHRO at Alvarez & Marsal India, and Yenita Oktora, Chief Human Resource Officer at L'Oréal.

These leaders shed light on the pervasive nature of the prove-it bias in contemporary workplace dynamics, particularly affecting pregnant women and mothers. Despite these challenges, there is a growing acknowledgment of the systemic issue, leading to discussions and initiatives aimed at recognising, supporting, and empowering future mothers in the workplace.

1. Shifting perspectives: Recognising pregnancy and motherhood

The aspiration for women to choose between working and staying at home without facing societal stigma is fundamental. Achieving this necessitates an economy providing a liveable wage, eliminating the need for both parents to work, and employers consistently offering flexible working hours. It involves transforming societal perceptions to respect and appreciate the valuable contributions of women choosing to stay at home with their children, recognising their impact on society extends beyond immediate financial assessments.

Organisations are actively participating in discussions surrounding the recognition of pregnancy and motherhood as significant life events. The prevailing narrative seeks to shift the perspective from viewing these aspects as limitations to understanding them as opportunities for growth and development.

According to the Inclusion & Diversity Lead at Accenture Growth Markets (AAPAC + LATAM), effectively supporting future mothers demands comprehensive strategies covering various facets of professional and personal development. “This includes offering support during pregnancy, facilitating a seamless return to work after childbirth, and creating pathways for career advancement. It reflects a commitment to fostering an inclusive and supportive environment for women navigating the challenges of balancing work and family responsibilities.” 

2. Additional support for pregnant professionals

In a significant move, Pennsylvania expanded access to doula care in February by incorporating support professionals into its Medicaid program. Doulas, non-clinical experts providing emotional, physical, and educational support during and after pregnancy, have been shown to enhance maternal and infant outcomes, particularly during childbirth and the postpartum period.

Our panellists, echoing the importance of a psychologically safe environment for pregnant professionals, emphasised the need for a culture that promotes inclusivity and understanding. Key to this effort is the implementation of flexible work schedules, accommodation of specific needs during pregnancy and post-childbirth, and the establishment of robust mentorship programs.

The CHRO at Alvarez & Marsal India highlighted the pivotal role of mentorship during this period, emphasising its significance in providing guidance, support, and encouragement as pregnant professionals navigate the complexities of achieving a harmonious work-life balance. 

“This collective approach aims to create workplaces prioritising the well-being of pregnant individuals, acknowledging the multifaceted nature of their needs and fostering a supportive culture.”

3. Impact of societal norms

The LinkedIn Opportunity Index 2021 shed light on the challenges faced by working mothers in the Asia Pacific, revealing that nearly five in 10 struggle to balance remote work with maternal responsibilities. Additionally, 42% of working mothers feel that domestic duties hinder their career progression, underscoring the need for supportive workplace policies.

Societal norms, particularly prevalent in the Asia Pacific, heavily influence the treatment of pregnant women and mothers in professional settings. Cultural expectations shape perceptions, often leading to biases and stereotypes.

In response, organizations must proactively create inclusive environments, accommodating diverse cultural backgrounds. The Chief Human Resource Officer at L'Oréal highlighted the importance of addressing biases and stereotypes. “By fostering understanding and providing tailored support, organisations can cultivate environments where all individuals, including working mothers, feel respected and valued.”

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4. Challenges faced by returning mothers

The same LinkedIn report also unveiled concerning statistics, with 22% of working women reporting fewer opportunities for career advancement and 14% citing lower salaries compared to their male counterparts. Despite this, 51% of Filipino workers perceive the gender gap as more manageable, showing improvement over recent years.

However, there remains a significant 31% who doubt the achievability of gender equality. Our panelists reiterated the challenges faced by returning mothers upon re-entering the workforce post-childbirth. From biases and stereotypes to the struggle of balancing work and family responsibilities, these obstacles are significant.

To effectively address these challenges, organizations must adopt supportive policies and practices. Vani Seshadri emphasised the importance of offering flexible work arrangements, access to childcare facilities, parental leave options, and robust mentorship programs. “By establishing such a supportive ecosystem, organisations can facilitate the seamless reintegration of returning mothers into the workforce, promoting gender equality and diversity.”

5. Flexibility and inclusive culture

Providing flexible work arrangements, such as remote work options or adjustable schedules, enables women to balance their professional responsibilities with personal commitments like childcare or caregiving. This flexibility empowers women to thrive in their careers while meeting the demands of their personal lives, fostering a healthier work-life balance.

Moreover, inclusivity plays a pivotal role in creating a supportive environment where women feel valued, respected, and understood. By acknowledging and accommodating the diverse needs of women, organisations can cultivate a culture of inclusivity that promotes their professional growth and well-being. Inclusive practices encompass providing access to resources, support networks, and mentorship opportunities tailored to women's specific challenges and aspirations.

Ultimately, by prioritising flexibility and inclusivity, organizations can empower women to excel in their careers, contributing to a more equitable and thriving workplace for all. Flexibility allows individuals to adapt to changing circumstances, while an inclusive culture fosters an environment of support and empowerment. By prioritising these elements, organizations can create environments where women feel empowered to thrive both personally and professionally.

Yenita Oktora emphasised a significant aspect of, “fostering inclusivity involves sensitising fathers to the challenges faced by mothers during the early stages of parenthood. Policy changes, such as extending paternity leave, serve as effective means of encouraging active participation in caregiving responsibilities.”

Additionally, educational initiatives and awareness campaigns can help fathers better understand the physical and emotional toll of childbirth and childcare. By promoting shared responsibilities within families, organisations can foster a culture of inclusivity and support.

To learn more from leaders about some of the burning questions in today’s world of work, stay tuned to People Matters' Big Question series on LinkedIn.