Instacart, the online grocery platform in North America, announced it has appointed Asha Sharma as Chief Operating Officer. Sharma joins the company in mid-February and will report directly to Instacart Founder and Chief Executive Officer Apoorva Mehta.

As COO of Instacart, Sharma will oversee the Instacart Marketplace, which includes the Instacart App, Instacart Logistics, Growth, and Marketing. She'll also focus on engaging new and returning customers as Instacart continues to serve as a lifeline for millions of people across North America.

Sharma joins Instacart from Facebook, where she was Vice President of Product for many of the company's private communications products across Facebook, Messenger, and Instagram. During her time at Facebook, Sharma also previously served as VP of Product for Messenger, and Head of Product for Social Impact. She was previously COO of Porch, where she was responsible for the company's operations, product, growth, and marketing efforts. Prior to joining Porch, Sharma worked in marketing and operations at Microsoft.