Article: Using tech responsibily with Norlida Azmi, Group Chief People Officer, Axiata

A Brand Reachout InitiativeHR Technology

Using tech responsibily with Norlida Azmi, Group Chief People Officer, Axiata

Norlida Azmi, Group Chief People Officer, Axiata shares her views on evovling work conditions and building a tech driven future as part of series with SerivceNow
Using tech responsibily with Norlida Azmi, Group Chief People Officer, Axiata

Q: How has the dramatic shift to remote work transformed the way workplaces and employees have adapted, and how are these adaptations continuing to evolve?


The rapid shift to remote work required significant adjustments as organizations prioritized employee health and safety amidst the onset of the pandemic. Many companies had to quickly adapt to new digital tools and practices to maintain operations. But now there was a degree of equilibrium achieved, with a dual focus on employee well-being and finding ways to sustain business operations, balancing health with economic concerns.


Q: As companies navigate the crossroads between remote work and a return to the office, what crucial elements must be considered to create a truly seamless and high-impact work experience?

We’ve adopted a flexible approach, which emphasizes flexible locations and timings based on trust and outcome-oriented performance. We are assessing which roles can be effectively performed remotely and which may require a physical presence, aiming to balance both needs.

To support hybrid work, we are focusing on equipping managers to handle this new work style effectively. Engagement and productivity are interconnected, so maintaining high levels of engagement is crucial. We are also aligning our performance and reward systems with our hybrid model and embedding these practices into our employee value proposition.

Additionally, we are addressing the rising stressors by ensuring our well-being programs are robust. Our ‘AxiataCares’ initiative integrates these efforts into a cohesive framework, focusing on both digital connectivity and employee well-being.

Q: What ambitious business and people-focused goals are you setting? How do these bold objectives align with your vision of becoming a trailblazer in the digital arena?

We continues to pursue its vision of becoming a leading digital champion. Our focus is on upskilling our workforce to enhance digital capabilities across all disciplines, not just analytics but also in talent management and well-being.

We aim to evolve beyond traditional telecom services to embrace digital businesses and services, leveraging our capabilities in digital marketing and analytics. Our primary goals are to enhance agility, build critical digital and analytical skills, and prioritize our employees' well-being. These focus areas are central to our “People First, Always” strategy at Axiata.

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Topics: HR Technology, #NewHorizon

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