Bank of Singapore has announced the appointment of Celine Le Cotonnec as Chief Data and Innovation Officer. The creation of this role affirms Bank of Singapore’s commitment to leverage analytics and innovative technology to provide quality personalized insights to clients and optimize business efficiency as part of its digital transformation program.

Reporting to the Chief Executive Officer Bahren Shaari, Le Cotonnec has responsibilities for the Bank’s data strategy to unlock new opportunities and deliver actionable insights for clients and business functions. In addition, she will drive the Bank’s innovation efforts as the head of the innovation unit.

Le Cotonnec brings to the role more than 15 years of experience in the area of business transformation and data analytics in Asia. She joins from AXA Insurance Singapore, where she was instrumental in the implementation of data analytics and artificial intelligence to enhance customer experience and generate new revenue streams as the Chief Data and Innovation Officer. She was also pivotal in setting up partnerships with fintechs and major tech companies to develop new insurance products.

Prior to this, Le Cotonnec was the Head of Connected Services, Digital, and Mobility at the Asian arm of French automobile manufacturer PSA Peugeot Citroen in Shanghai.

She holds an Executive Master of Business Administration from the European Institute of Purchasing Management in China, and a Bachelor of Applied Foreign Languages from Paris Nanterre University in France.

Commenting on Le Cotonnec’s appointment, Bahren said, “Our digital transformation program is an integral part of our overall corporate strategy. It is for our clients and for our employees. That is why we have, over the past few years, invested extensively in this area in order to keep our clients’ needs at the heart of our digital transformation.”

Image source: The Straits Time