Hilton has named Julie Nestor as vice president, marketing & eCommerce in Asia Pacific (APAC). In her role, Nestor will drive the marketing and eCommerce strategy for the region, enticing new customers to Hilton’s portfolio of brands and driving growth in direct bookings. 

Nestor was most recently at eBay as chief marketing officer for Australia where she was responsible for retaining eBay’s position as the top online marketplace in the country and launching eBay’s first paid membership program – eBay Plus. 

Prior to eBay, Nestor spent more than a decade at American Express where she was responsible for launching the first Apple Pay service in Australia, establishing loyalty programs with leading airline companies and upmarket retail brands, and developing tailor-made experience programs for card members. 

“As we accelerate our growth across Asia Pacific, we’re expanding our guest base with breakthrough marketing,” explained Kellyn Smith Kenny, chief marketing officer, Hilton.  

To bridge the gap between the hospitality company and their consumers, Hilton launched the “Expect Better, Expect Hilton” global campaign in September 2018. The campaign, targeted at directly addressing the frustrations consumers face when booking their hotel stay, was prompted off the back of a research conducted by Hilton.