Access solutions company, KeyMe, which deals with advanced robotics and AI technology, announces that Gina Contella has been appointed Vice President of People. This newly created role reflects the company’s rapidly expanding business and KeyMe’s desire to ensure employees are at the centerfold of growth while enriching the workplace environment. 

Gina Contella will report to Greg Marsh, KeyMe’s Founder and CEO. “Our team is the single most important factor for the pace and magnitude of our success,” says Greg Marsh. 

“As Vice President of People, Gina will play an integral role in aligning our people and business strategy, ensuring that our community shares KeyMe’s values and vision for developing a forward-thinking brand that is reinventing an essential industry.” 

In this new position, Gina will oversee talent acquisition and development efforts, culture, and employee engagement as well as human resource operations. 

KeyMe has an aggressive growth trajectory of 50+ new hires in 2020 as the company scales toward 10,000 kiosks nationwide. Gina will build out a top-tier recruiting function to ensure KeyMe has the right people in place to get it to the next level. This will allow hiring managers to focus on their specific domains of expertise and, ultimately, improve efficiency company-wide.

 With Contella spending five years building the people function at Reverb.com, an online marketplace for new and used musical instruments, and grew the company from 30 domestic employees to 200 globally. It will be a different journey for her to manage the function at KeyMe, with more responsibilities and expansion plans. 

Getting an industry expert with similar industry experience is likely to help KeyMe, going forward Contella will expand the company’s vision in a positive direction. 

Image courtesy- Motorbeam