IT company Infosys is acquiring Oddity, a Germany-based digital marketing, experience and commerce agency, for up to 50 million euros, including earn-out, management incentives and bonuses.

The move strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their digital transformation journey, the company said in a statement.

As part of Infosys' digital experience and design offering, Oddity will become part of Wongdoody and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, London, and design hubs in five cities in India. The company had acquired US-based Wongdoody, which offers creative and marketing services, in a $75 million deal in 2018.

With more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei, Oddity is one of the largest independent digital agencies from Germany.

“With oddity's digital commerce and marketing knowledge and its metaverse-ready set-up, it is the perfect complement to Infosys' prowess in technological transformation,” said Infosys President Ravi Kumar S.

Oddity has a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services across Europe and China.

The acquisition is expected to close in April 2022.