Pradeep Parameswaran has been serving as the President of Uber India and South Asia and managing India, Bangladesh, Sri Lanka markets. Yesterday, the ride hailing firm expanded his responsibilities and elevated him to the position of Regional General Manager for Asia Pacific, beginning June 19.

"After capably leading our India and South Asia business since 2018, I know that he will continue to inspire Uber's next phase of growth across this key region," said Uber Senior Vice President of Mobility and Business Operations, Andrew Macdonald. 

Parameswaran has been instrumental in diversifying Uber's product portfolio, launching initiatives like Uber Care and driving strong growth in India that is one of Uber's most strategic markets. Now he takes over the new role in the challenging times of COVID-19. 

However, Parameswaran remains positive and believes that there is huge potential to serve more Uber customers. He said, "There is huge potential to serve more Uber customers and continue innovating in APAC, whether that be taxi partnerships in North Asia and new products like Uber Rent in Australia."

Meanwhile, in India, Uber will continue to leverage the power of its platform to provide safe and affordable mobility options. 

As APAC's GM Parameswaran will now see Uber's Rides business in six additional countries - South Korea, Japan, Taiwan, Hong Kong, Australia and New Zealand. Let's see how he helps Uber expand its market presence in these regions. 

Image Credits: SightIn Plus