South Africa media giant Primedia Group has announced the elevation of Tsholofelo Maimane as the new group chief talent officer of the company. Maimane has been associated with the media brand since 2010 in various capacities. 

Primedia Group’s CEO Jonathan Procter said, “Primedia is an environment where creativity and innovation is recognised and encouraged, it is a key pillar of our sustainable growth strategy. Tsholo has been with Primedia for almost twelve years where she has demonstrated her dynamism and professionalism.”

He also added that as the new group chief talent officer, she will play a pivotal role in creating the environment where talented people want to be and can excel brilliantly.

Maimane’s journey at Primedia kick-started in 2010 as a human capital trainer. Since that position, she has risen to various managerial positions in the group, recently as human capital executive for Primedia Outdoor and Primedia Retail both in South Africa as well as the rest of Africa, a position she will still retain along with her new duties.

Procter also expressed his appreciation of Maimane’s years of dedication and exemplary service to Primedia and wished her well for her new group chief talent officer.

In her new role, Maimane would be strategising and streamlining human resource strategies to create a dynamic environment for the employees to work in. She would be expected to utilise her decade worth of experience to accomplish a sustainable growth.

Primedia’s Tsholofelo Maimane said that Primedia is an inspiring place to work where leadership lives the company values, encourages a high level of employee engagement and rewards performance.

“My role is to partner with the businesses in order to attract, develop and manage talent to ensure the highest level of business performance possible. I care about people and will do more to ensure that every employee is engaged, is appreciated and is motivated,” she added.