HSBC Singapore has appointed Winnie Yap as its Head of Global Liquidity and Cash Management (GLCM). In her new role, she will be responsible for delivering treasury solutions for Singapore-based companies and multinational corporations with cross-border needs.

Yap, a Singaporean, has more than 19 years of banking experience spanning relationship management, transaction banking sales, and client management across several business sectors.

Having joined HSBC in 2006, Yap has held various roles within the Bank’s GLCM business in Singapore including Head of Sales for Commercial Banking, and most recently, Head of Client Management. She took a break from her banking career in 2012 to establish her own hospitality business. Prior to joining HSBC, Yap spent nine years with Citi Singapore.

Yap will report to Regina Lee, Head of Commercial Banking, HSBC Singapore, and to Jason Tan, HSBC’s Regional Head of International GLCM Countries, Asia Pacific.

On Yap's appointment, Lee said: “Southeast Asia has emerged as a global manufacturing, consumption, and digital economy powerhouse. In response, businesses are shifting their regional treasury centers and head offices to Singapore, increasing digital adoption to drive stronger working capital arrangements, and repositioning themselves within global supply chains.

“HSBC’s longevity in and understanding of Asian markets, agility in customizing end-to-end digital solutions, and international footprint mean we’re uniquely placed in helping customers capture these emerging opportunities. Winnie’s experience in delivering innovative and complex digital solutions further builds on what we can offer.”

Yap’s elevation to the role is part of HSBC’s ambition to be the financial partner that helps clients maximize Singapore’s potential as a regional gateway to Southeast Asia.