ByteDance cuts 500+ jobs globally, impacting Malaysia and Southeast Asia
ByteDance, the parent company of TikTok, has reportedly laid off over 500 employees globally, including a significant number from its Malaysian branch, in its latest wave of global layoffs. According to a source close to ByteDance Malaysia, these cuts primarily affected content moderation teams across multiple regions, including Southeast Asia. These staff members were integral in maintaining TikTok's community standards and safety protocols, relying on a blend of human oversight and automated tools to ensure platform security.
This move comes as part of ByteDance’s broader cost-cutting strategy amidst challenging global economic conditions and increased competition in the tech space. Content moderation, one of the most labor-intensive operations, was heavily impacted by the layoffs. Employees responsible for monitoring and removing inappropriate or harmful content on TikTok faced significant reductions. This downsizing is seen as part of ByteDance's ongoing efforts to streamline its workforce, following similar decisions in other regions.
Earlier this year, ByteDance made headlines for laying off 450 employees in Indonesia after acquiring a local e-commerce firm. According to Bloomberg, this move was a direct result of the company integrating the new business into its operations, leading to redundancies in staff positions. The recent cuts in Malaysia seem to reflect similar restructuring strategies as ByteDance continues to realign its resources amid economic challenges and business shifts.
In May 2024, CNN reported TikTok's global restructuring plans, which included reducing its operations and marketing teams. These cuts were part of a broader initiative aimed at refining its operational costs and sharpening its focus on key areas of growth. The layoffs also affected TikTok’s global user support and communications divisions, further emphasizing ByteDance's strategy to scale back non-essential roles and focus on automation and efficiency.
This recent round of layoffs is part of a growing trend within ByteDance, where the company appears to be tightening its belt to adapt to the current economic landscape. While ByteDance has not officially commented on the Malaysian layoffs, these measures seem to mirror actions taken by many global tech giants that have been trimming down their workforce in response to market volatility and increased operational costs.
Despite ByteDance's rapid global growth in recent years, the company has had to navigate rising costs, regulatory pressures, and increased competition in the tech industry. TikTok, in particular, has been under intense scrutiny regarding data privacy, content regulation, and its impact on younger audiences. This has forced ByteDance to invest heavily in moderation and compliance efforts, but the recent layoffs suggest the company is looking to balance these demands with profitability goals.
TMR has reached out to ByteDance Malaysia for comments regarding the layoffs, but no official statement has been made yet. As the company continues to restructure its global operations, it remains to be seen how this will impact TikTok’s long-term growth and its position in key regions such as Southeast Asia.
For now, the layoffs raise questions about ByteDance's future strategies and how it plans to maintain the high standards of content moderation and safety that TikTok users expect while navigating the challenges of a rapidly evolving digital landscape.