Snap announced that it has hired its first employee in Singapore underlining its commitment to Southeast Asia. Anubhav Nayyar will be part of the International Markets team, led by its Managing Director, Nana Murugesan. 

The International Markets team is responsible for Snap’s growth strategy, expanding company operations in key global markets, driving cultural relevance, and building its community with a range of programs and local partnerships including with telecom providers and OEMs. Anubhav will lead Snap’s efforts across the Southeast Asia region.

Prior to joining Snap, Anubhav spent seven years at calling and messaging app Viber where he was the Senior Director & Head of Asia Pacific. Anubhav was Viber’s first regional employee and was responsible for establishing it as a leading messaging app in multiple countries in Asia as well as setting up operations across the region.

Snap plans to open an office in Singapore later this year. The company is monitoring the global COVID-19 pandemic and following local guidance by encouraging remote working. Once the situation eases, the company will accelerate plans to establish a local presence.

Jared Grusd, Chief Strategy Officer, Snap said, “We are excited about the opportunity to grow our business in Southeast Asia. It is one of the most vibrant and culturally diverse parts of the world. We are inspired by the response from our community in this region who embrace communicating visually with their close friends and family.”