The Association for Digital Asset Markets (ADAM), a New York-based private non-profit industry association of digital asset firms, announced last week that it has appointed Michelle Bond its new CEO. A legal high flyer who was covered by Fortune's Most Powerful Women, Bond spent the major part of her career working in the regulatory field, and served as senior counsel at the US Securities and Exchange Commission for several years, where she worked on the Dodd-Frank Act.

After the SEC, Bond joined Bloomberg as Head of Global Regulatory Affairs and Public Policy, a position she held for four years. Then in 2018, she moved into the fintech industry, joining London-based Blockchain and then cryptocurrency startup Ripple Labs, where she developed and executed global regulatory strategy for digital assets, blockchain, global payments, and fintech.

At ADAM, Bond will lead the association's mission to help develop a regulatory structure that can "boost market integrity and foster fair and orderly conduct in the digital asset marketplace", according to the association's statement. ADAM had previously released a code of conduct intended to provide industry members with guidance around professional standards and to "define and promote ethical conduct by all digital asset market participants".

Bond said of her appointment: "Digital asset markets are a critical component of financial services moving forward, and their future hinges on market integrity and effective policy. ADAM's unique Code of Conduct ensures that our members are committed to high standards for integrity, fairness, efficiency, and compliance – and it also serves as an excellent predicate for our members to participate in the regulatory policy processes. I look forward to leading this organization at such an exciting time for the industry, as well as focusing on cutting-edge policy issues with our members."