Crossloop, a leading tech and lifestyle brand of India has appointed Sameer Katole as the CEO to lead the operations across India and Europe. Sameer will be responsible for bolstering Crossloop’s operations and leveraging his expertise to drive stronger countrywide growth. He has an extensive experience in the consumer durable market.

A veteran with almost 14 years of experience in the consumer durable and retail industry, Sameer has a distinguished track record of sales and market accomplishments. He will be focusing on product, sales, marketing, corporate development and the overall growth of the brand. Sameer will bring in his experience and expertise of managing dynamic clients’ expectations, cross-functional team leadership, boosting sales and business potential, technology innovation, and large scale strategy to fuel Crossloop’s’ journey, in India as well as other potential markets.

Backed by Sanjay Hira, Chairman, Hira Group - Texet Technologies Pvt Ltd, a UK based consumer electronics focused MNC in existence since 1959, Crossloop was launched with a vision to enhance the customer experience within the consumer electronics industry. The startup had received an Investment of 7Mn USD by Hira Group in 2019.

Sameer Katole, CEO, India and Europe said, “I am delighted to embark on this new journey at Crossloop as the CEO. The role brings immense honor and responsibility. I am glad to work with Sanjay and the team to help drive forward the next stage of growth. I am looking forward to contributing to company’s growth in India and international markets as well as its long-term vision of bringing innovations that never stops at Crossloop.”

He also added, “The consumer behavior in the digital age is evolving constantly and with our strong product portfolio, in 2021, we have the vision to ensure that every consumer owns a well-designed, high performance fashion tech accessory and we become their first choice. We aim to achieve minimum 3X topline growth and lead the fashion tech accessory segment in India.”

Today millennials and Gen Z play an increasingly important role in driving the consumer market segments. They are focusing more modern technologies and fashionable tech accessories as this marks a style statement for them. Addressing the personalized needs of the consumer, Crossloop delivers consumer-tech focused, high performance, and designer wearable tech accessories.  The startup aims to bring high-end technology to the masses with its present and future offerings. The current product portfolio includes Pro series earphones, Daily fashion earphone series, Crossloop Gen TWS and Volar, Dorm and Akorn Bluetooth speakers