Global technology company Lenovo has appointed Chandrika Jain as marketing director, India, Lenovo PCs and smart devices  (PCSD), effective March 1, 2022.

Based in Bengaluru, Jain will lead the marketing function across the consumer, commercial, tablets, and solutions and services portfolios. She will also be responsible for the overall corporate Lenovo brand in India, including areas such as innovation, workplace, and ESG (environment, social, and governance).

Jain comes with more than 22 years of experience in multiple sectors, and currently manages Lenovo’s Worldwide Marketing Hub in India. She has worked with Lenovo in various marketing roles for more than a decade.

Previously in her roles at various advertising agencies, she worked for technology clients such as Dell, as well as clients in the consumer sector like Himalaya, Carbon (diamond jewelry), and Unilever. She has also worked with PSI for an USAID funded campaign to raise HIV awareness, and at ING bank.

 “Chandrika’s previous experiences in leading large, global teams and delivering innovative, brand-building campaigns with the customer at the centre of it all, will readily accelerate our mission to strengthen Lenovo’s reputation as a trusted global brand. I am delighted to welcome her in this new role at Lenovo, where she’ll lead the marketing initiatives across businesses and look forward to having her an enriching experience at Lenovo,”  said Shailendra Katyal, managing director, Lenovo India, on Jain’s appointment.

 “Lenovo is undergoing a fundamental transformation that will take us beyond our current position as a global #1 in PCs, and establish the company as a comprehensive leader in technology solutions and services. India is a crucial market in spearheading this transition, and Chandrika is the right person to make the change a reality for the Lenovo brand in India. In her current role she pioneered the first-ever global brand campaign, and she has demonstrated her business and marketing acumen in driving global campaigns for Lenovo’s consumer laptop brands, Yoga and Legion. I have full confidence that her experience will help bring Lenovo innovation to India, and further our vision of Smarter Technology for All,” added Bhaskar Choudhuri, executive director, marketing, Lenovo Asia Pacific.