HSBC Singapore announced the appointment of Noor Adhami as Head of Securities Services Singapore, effective 1 February.

Adhami joined HSBC in 2004 and has since gained significant commercial and global banking experience. For the last four years, Adhami has held the role of Regional Head of Global Liquidity & Cash Management for MENA and Turkey, during which she also concurrently headed the Securities Services business for an interim period.  

In her new role, Adhami will report to Brian Godins, Head of Securities Services Asia Pacific, and Gavin Powell, Head of Markets and Securities Services Singapore.

“Singapore is a key market for Securities Services and plays an influential role in our broader ASEAN strategy. Noor’s passion, experience and expertise across wholesale and transactional banking, and Noor’s focus on embracing innovation and the digital agenda will enable us to refine our strategy in the region to capture new business opportunities and build on our strong momentum,” said Godins.

HSBC has been progressively building out its wholesale banking capabilities in Singapore to capitalize on its position as a Global-Asia Pacific fund gateway for institutional wealth, including recently announcing the launch of a new coverage division focusing on mid-sized non-bank financial institutions.