India-headquartered global travel technology company OYO has announced the elevation of Shreerang Godbole as the chief service officer and Shirish Damani as the company’s chief revenue officer. 

These appointments are in line with OYO’s efforts to optimise its service technology, improve and scale customer experience and help its patrons (hotel owners) build branded, digitally-enabled storefronts with higher revenue generation potential. 

Godbole has been the SVP - consumer product while Damani has been leading the revenue function at OYO vacation homes (OVH). 

“Having conceptualised the playbooks for core functions at OYO, these leaders will work on further growing the company’s business across the world,” the company said in a statement. 

Damani, in his new role, will focus on building the revenue-first, tech-forward, customer-centric approach at OYO. He will take charge of the consumer product team and work towards making the OYO App and website even more smooth and user-friendly.

During his 7 years tenure at OYO, Damani has helped revamp the revenue management system at OVH, with the acquisition of Leisure Group being the highlight of his stint. He was also instrumental in laying the foundation of OYO’s dynamic pricing system and algorithms. 

In order to further OYO’s global mission of building a consumer-first approach, Godbole , in his new role as a chief service officer, will be responsible for service and experience of patrons and customers globally. He will work closely with the operations, patron engagement, and customer service teams across markets, leading the consumer service and partner service product charters. 

In his previous role as SVP - consumer product, Godbole was responsible for building products that sustainably improve and scale customer experience, while unlocking revenue maximisation opportunities. During his 8 years long tenure, he has led various roles and responsibilities at OYO and has driven key interventions such as building the Yo! Chatbot, shaping OYO Wizard+ into an attractive loyalty program, and consumer confidence generating campaigns such as VaccinAid and Sanitised Before Your Eyes (SBYE) during the pandemic. 

He recently took the additional charge of user acquisition and engagement journeys taking measures to improve the brand’s acquisition and conversion metrics. 

“Revenue management has been one of the stand-out success stories at OYO vacation homes. Shirish was among the first few to build our dynamic pricing engine which has evolved today to become the core of OYO’s revenue management and also been transformational for small and medium hotels and homes. Shreerang, on the other hand, has helped us build products that sustainably improve and scale customer experience while unlocking revenue maximisation opportunities. Their entrepreneurial spirit combined with their problem-solving acumen have inspired many within the company. I am sure they’ll both contribute immensely to OYO’s future,” said OYO founder and CEO Ritesh Agarwal. 

Recently, OYO had revamped its flagship patron-facing app, CO-OYO, to empower patrons and their staff with necessary tools to boost revenues. Patrons can now run their very own promotional offers ahead of the peak festive travel season this year.