Singapore’s workforce is evolving rapidly, with Millennials now comprising about 40% and Gen Z around 12% — a figure set to increase as more young professionals enter the job market. While the younger generation prioritises work-life balance and meaningful experiences, it's still crucial to recognise employee milestones. Employee birthday gifts, work anniversary gifts, long service awards, and career development opportunities remain important in overall employee satisfaction across all demographics.

A recent JobStreet study underscores this shift, highlighting a growing preference among younger workers for employee rewards that enhance their quality of life, including dining experiences, spa treatments, and unique experience gifts. To address these evolving expectations and effectively engage both new and current employees, HR professionals are increasingly turning to a solution that stands out in Singapore’s HR circles for its comprehensive approach.

Here’s how this leading employee rewards solution is making waves:

It Adapts to Changing Workforce Preferences with a Broader Selection of Employee Rewards

Given the diverse demographics within today’s workforce, fixed employee incentives often appeal to only certain segments, potentially neglecting others. This is crucial because data from the Incentive Research Foundation (IRF) indicates that organisations offering flexible reward choices see a 10% enhancement in employee engagement, emphasising the need for rewards that fit individual preferences.

In response to this need, the Giftano Card has emerged as a leading employee rewards solution in Singapore. It provides employees with the freedom to select their reward from over 1,000 products and experiences, including the very best gift cards Singapore has to offer, restaurant gift cards, spa gifts, the latest tech gadgets, thoughtful gift sets and creative workshops, across more than 250 premium brands. This flexibility ensures that employee rewards cater to a wide range of preferences, making each reward both personal and meaningful.

It Promotes Employer Branding

A 2024 survey by the Singapore HR Institute found that rewards with strong branding are remembered by employees 25% longer than non-branded ones, highlighting the significant impact of tailored recognition. Many gift cards Singapore offers come with fixed branding and often lack this level of customisation, limiting their effectiveness.

In contrast, universal employee rewards like the Giftano Card offer substantial advantages. These gift cards provide an end-to-end customisable rewards experience: from customising the reward catalogue to fit diverse budgets to integrating a company’s logo and brand colours, and adding a personal touch with a greeting note. This high level of customisation not only maximises the impact of each reward but also ensures a truly special and memorable experience for employees, making every recognition moment uniquely engaging.

It Simplifies the Rewarding Process for HR

Switching to a simplified employee rewards system can truly transform your HR operations.

According to a 2023 survey by the Human Resources Management Institute, about 78% of HR professionals in Singapore found they could shift their focus from administrative tasks to crucial areas like talent development and employee retention after streamlining their rewards processes.

The Giftano Card shows how flexible employee rewards can be. It addresses administrative challenges by automating the customisation of rewards for each employee, bypassing the need to manually curate these incentives. This time-saving approach ensures that rewards reach employees quickly.

Moreover, these universal employee rewards can be easily sent across borders, including to teams in Malaysia, Thailand, Vietnam and beyond, ensuring that all employees, no matter where they are, receive consistent and impactful recognition.

As Singapore’s HR professionals navigate the evolving landscape of employee rewards, solutions that offer versatility and personalisation are leading the way. Programmes that include diverse options, such as dining experiences and memorable experience gifts, are proving to be effective in attracting and retaining top talent. By adopting such innovative approaches, companies can create a more engaging and supportive work environment, driving greater loyalty and performance among their workforce.

Interested in integrating the Giftano Card into your current employee rewards programme? Get in touch at grow@giftano.com to find out how.