Thrasio Holdings, an aggregator of private brands on Amazon, has announced that Greg Greeley has joined its board of directors and will become the company's next chief executive officer (CEO) in August 2022.

Greeley will succeed current CEO and co-founder Carlos Cashman, who will remain on the Thrasio board as a director.

Greeley has a proven track record in building consumer marketplaces and leading large-scale growth efforts. He spent nearly 19 years at Amazon, where he served in a variety of leadership positions across many of Amazon's consumer businesses, including leading Amazon's Global Prime programme, which grew to over 100 million paid members during his tenure.

In his previous role, Greeley served as president and chief operating officer of Opentrons, a high-growth life sciences startup that launched the Pandemic Response Lab to provide millions of people low-cost Covid-19 testing. Before that, he served as president of Airbnb, where he oversaw the company's $30 billion-plus Homes business.

"I am incredibly excited to be joining Thrasio at this time. Over this last decade, millions of entrepreneurs have leveraged online marketplaces to introduce an extraordinary number of new products and inventions. Just four years ago, the innovative team at Thrasio created an entirely new way for this community of entrepreneurs to achieve their business goals and see the reach of their products expand – and Thrasio continues to blaze the trail. I look forward to partnering with the outstanding team at Thrasio and this vast seller community to continue to enable the world's most loved seller products to become available to everyone," said Greeley.

"Since co-founding Thrasio in 2018, I have been passionate about bringing products people love to the world and about the talented people who are making this vision a reality. As we continue to take the right steps to evolve the company and position it to continue to scale, innovate, and grow in the years ahead, and as I transition to focus on my role on the board, I believe there is nobody more qualified than Greg Greeley to lead the company in its next chapter. On behalf of the board and the Thrasio team, I couldn't be more excited to welcome Greg as our next leader," added Cashman.

Greeley received a BS in Engineering from the University of Washington, an MS in Systems Management from the University of Southern California Viterbi School of Engineering, and an MBA from the University of California, Berkeley, Haas School of Business. He also serves as an advisor to Wheels Up, TCV, and Tapas Capital.