Astute, a leading end-to-end customer engagement platform, announced the appointment of Mark Zablan as Chief Executive Officer.

Zablan has more than 25 years of experience in executive roles with high-growth SaaS cloud companies in the areas of digital marketing, content management, customer experience (CX), and data platforms. He brings with him a track record of success at B2B technology market leaders, most recently as Chief Revenue Officer at Sitecore, and prior to that as Adobe’s President of EMEA.  

“Mark has an impressive history of guiding software innovators to grow sustainably and build greater value for their customers,” said Alex George, President and CTO at Astute.  

Zablan was drawn to Astute because of its innovative engagement technology and growth potential. “I truly believe Astute has one of the greatest stories to tell,” said Zablan. “The combination of a market-leading engagement platform working with marquee global brands presents an incredible opportunity for our clients, partners, and employees. Now it is about gathering greater momentum. We need to accelerate value for our customers and partner ecosystem, and build awareness in the market.’’ 

“Coming on the heels of Astute’s recent acquisition of iperceptions, which added Voice of the Customer (VoC) data and analytics to our engagement platform, the company continues to accelerate as one of the market leaders in the very important Customer Experience category,” said Iveshu Bhatia, Astute Board Member.