Aviva announces today that Rob Barker has been appointed Managing Director, UK Savings & Retirement* with immediate effect.

Rob was previously MD of Aviva’s Health and Protection business. He will report to Doug Brown, Chief Executive of Aviva UK and Ireland Life.

“Rob’s record in driving innovation, growth, and profitability, across multiple product lines and distribution channels, in his more than 20 years in our industry, makes him ideally suited to lead our growth plans," said Amanda Blanc, Aviva Chief Executive Officer.

“With record net flows of £8.5bn in 2020 it is already a strong platform to build from, and it is a privilege to be asked to lead Savings & Retirement in the next phase of its development, ” said Rob Barker.