Koellmann is no stranger to Southeast Asian markets, where he last held the position of Director of E-commerce (Food) at Dairy Farm International in Singapore. Prior to that, he was part of the early team at Lazada Indonesia before setting up HappyFresh, the largest online grocery platform in Southeast Asia, in Indonesia.

Carsome Co-founder and Group CEO Eric Cheng said that the addition of Koellmann to Carsome’s senior management team is timely as the company continues championing business innovation and expansion within the Southeast Asian used car market.

In his new role, Koellmann is responsible for driving synergy and operation efficiency across all markets Carsome operates in, namely Malaysia, Indonesia, Thailand and Singapore.

“I have always worked in roles and companies that were at the leading edge of digital transformation, be it in e-commerce or groceries. I am looking forward to do the same for the automotive industry,” Koellmann said.

Carsome launched its new flagship store, the Carsome Experience Center in Kuala Lumpur last month, as part of its new venture into the business-to-consumer (B2C) segment, offering a differentiated experience of buying used cars. The company also reported a V-shaped recovery since resuming business after the Movement Control Order (MCO) period in July.