Cloud retention platform CleverTap has announced the appointment of Anand Venkatraman as the Chief Operating Officer of the company. As per his new role, he would be responsible to scale the business globally in the post-pandemic market.

Sidharth Malik, CEO CleverTap said that he warmly welcomes Anand to CleverTap where his appointment would underline their ambitious growth plans to be the game changer for user retention. 

“He has a successful track record in taking businesses global, building highly engaged teams, and establishing creative approaches for customer success. Anand will strengthen the CleverTap management team to help scale the company to the next level by bringing in excellence in execution,” he added. 

Anand has over twenty years of experience in building and scaling global teams and P&Ls across various sales motions.

Prior to CleverTap, Anand led Freshwork’s Asia Pacific, Middle East and Africa business. He also played a key role in driving global partnerships to independently grow the business across 40+ countries. He has also held leadership positions at Akamai and Microsoft in APJ and India.

“I am excited to join CleverTap as they emerge as the retention category market leader, in not just India and South-East Asia but also in markets like North America, Latin America, Middle East, Turkey, Africa and Europe. I am looking forward to being a part of CleverTap’s journey in taking the Indian SaaS story to the world,” said Anand Venkatraman, COO, CleverTap.