LTK, the creator-guided shopping platform, has announced the appointment of its first Chief People Officer (CPO).  Patricia Gonzales has stepped in as the company’s first CPO.

As CPO, Gonzales will be responsible for overseeing all people operations –uniting teams and driving the organisation to reach business targets. 

With operations now on five continents and recently expanding its presence into new markets, LTK is continuing to aggressively expand its operations to accelerate the growth of its three-sided marketplace. The company plans to increase its workforce by another 10% before the end of the year with roles primarily in engineering and product design. LTK’s technology platform powers Creator Commerce to help make creators as economically successful as possible. And, world-class talent is choosing to bring their careers to LTK to be part of building the platforms for this fast-growing industry.

Gonzales joins LTK from Acorns, which saw good growth under her supervision. Prior to Acorns, she held multiple roles at Experian including overseeing HR operations.