Data integration startup Crux has hired Tina Figueroa as its first Chief People Officer, responsible for leading all aspects of the HR function with a particular focus on recruitment and maintaining organisational culture and values.

Figueroa comes with years of experience leading the people function for SaaS companies, including building HR teams from scratch, overhauling people strategy, and preparing tech workforces for high-speed growth. She joins Crux from data science firm Deep Labs, where she was Chief People Officer. Before that, she was Chief People Officer of SaaS data analytics firm Appriss, where she built the global people team and managed it through Equifax's acquisition of Appriss; Chief People Officer of fintech company Kyriba; Chief People Officer of mobile advertising platform AdColony.

From 2010 to 2013, she was Vice President, Talent (People) and Administration at Cornerstone onDemand, where she was the first HR executive reporting to founder and then-CEO Adam Miller. At CSOD, Figueroa's role was to drive global people strategy including the building of talent systems, culture development, and operationalising the people function for CSOD's international expansion EMEA, APAC, and LATAM. 

“I’m pleased to welcome Tina to the Crux leadership team and am excited to work with her as we continue our hyper growth trajectory,” said Will Freiberg, CEO of Crux. “Tina has proven she has the ability to put the right team in place to consistently deliver meaningful results to a larger, global customer base.”