Global math tutoring platform, Cuemath, has appointed Varun Jha as the company’s new chief marketing officer, Tanaya Kilara as chief customer officer, and Santanu Chari as chief of the teacher community.

Heading up to lead the marketing team, Jha will play a significant role in supporting Cuemath’s growth by planning, developing, and executing the strategic marketing course for the brand, the company said in a statement.

He will also be instrumental in scaling the company’s expansion in the global market. A consumer internet industry veteran with over 15 years of experience in growth, product, and scaling consumer commerce businesses, Jha has worked in leadership roles across prominent consumer tech companies like Zoomcar, Snapdeal and PayU.  

In his last assignment, he was heading Business and P&L for Wynk and Airtel Xstream (Airtel’s digital offering) and was instrumental in revamping and launching the OTT Subscription business model in Airtel. He has vast cross-industry experience spanning digital payments, ecommerce, urban mobility, online music streaming, OTT and telcom. 

Kilara is a Wharton School graduate who comes with global experience across education and customer experience, working at the World Bank in the US, running a chain of about 500 schools in East Africa and most recently heading Education Solutions at Varthana, a school lender.

Chari will lead the teacher community and operations, which is a critical pillar of Cuemath’s promise to its students and will be instrumental in teacher recruiting and training, management, upskilling and teacher quality. 

Chari is a hands-on business leader who has varied cross-functional experience across industries and has the ability to connect the dots to ultimately impact the customer. In the past, he was vice president and part of the senior leadership at Global Alliance for Mass Entrepreneurship (G.A.M.E) and at education companies such as Edureka and Avado Learning. 

“We are delighted to have Varun, Tanaya, and Santanu as part of the senior leadership team at Cuemath. Their experience and business acumen are set to drive Cuemath’s expansion plan and attract global as well as Indian audience. Owing to their proven track record, I’m confident that the team and brand will flourish their guidance, and we will together steer Cuemath towards becoming the leading global math brand. We are thrilled to welcome purpose-driven leaders who are deeply passionate about helping brands uncover their full potential,” said Vivek Sunder, CEO at Cuemath.

Speaking on the new role Jha said, “I look forward to developing a fresh marketing roadmap for Cuemath in India, keeping the ever-evolving edtech industry and its trends in mind. The understanding of math learning gaps and industry expertise that the brand specializes in will be an asset in expanding its learner base while nurturing mathematical thinking in children. Our goal will be to drive performance-led marketing, bring alive the Cuemath DNA at every customer touchpoint, and grow the brand through creative storytelling. This will be supported by an integrated communication approach and an upcoming brand revamp. I hope to collaborate with the senior leadership team to contribute to the interesting success story of the organization.”