Global digital skills training provider Simplilearn has announced the appointment of Will Lin as its new chief marketing officer (CMO). 

Lin brings to the company more than 20 years of international experience and proven track record in scaling data-driven ROI-focused marketing operations and taking them to the next level, the edtech player said in a statement.

He will be responsible for the overall global brand and digital marketing strategy of the company to further amplify Simplilearn’s brand awareness and to drive the transformation of marketing into a data and revenue driven function.  

Lin’s marketing leadership experience spans tenures at HP, Berggi, Microsoft, VRBO (formerly HomeAway), and RentPath. 

Prior to joining Simplilearn, Lin served as the chief marketing officer and chief digital officer at RentPath. 

“Being a part of Simplilearn is going to be an exciting journey for me. The edtech sector is booming with endless possibilities and potential. Simplilearn has been playing an excellent role in upskilling students and professionals, and while I am thrilled to bring all my expertise and experience to the table, I believe that this shall be a learning voyage for me too. I look forward to the road ahead with the company,” said Lin.

“With our aim to grow locally and globally, and towards being the industry leader in digital skilling, we continue to strengthen our team paving the way to success. We are happy to have Will on board to lead the marketing vertical for Simplilearn and we look forward to his contributions and expertise on further growing the company, taking it to the next level,” added Krishna Kumar, founder and CEO, Simplilearn, welcoming Lin.