Yuno, a payment orchestration platform, announced the appointment of SheueChee Beh as its new Head of Partnerships for APAC. 

SheueChee has joined Yuno with over two decades of payments experience and a proven track record working within Asia's tech and financial services sector, including at JP Morgan, NTT Data, and CIMB, a leading ASEAN universal bank. 

Before joining Yuno, SheueChee was Director of Payments for APAC at Uber, where she helped improve payment systems for customers, drivers, and merchants and expanded the company's financial services offering across the region. While at Uber, she also served as an advisory board member for the Merchant Advisory Group (MAG) APAC, where she played a key role in driving positive change and innovation in the payments industry, supporting merchants' interests.

With its young and digitally savvy population, APAC has emerged as the world's leading digital payment market, accounting for over 50% of the global market share. This growth has fueled a diverse and rapidly evolving payments ecosystem, where alternative payment methods like e-wallets and QR codes are increasingly popular.

“SheueChee’s extensive experience and deep knowledge of the region's dynamic payments landscape make her the perfect fit to expand our partnerships and drive growth in this key market. With SheueChee at the helm, we are confident that Yuno will continue to deliver innovative solutions that empower businesses to solve their cross-border payments complexities, scale seamlessly, and thrive in this fast-evolving payments ecosystem,” said Juan Pablo Ortega, Co-founder and CEO at Yuno.

"I am excited to contribute to Yuno’s mission of transforming the payments landscape in APAC. This region is a hotbed of innovation, and by forging strong partnerships with local players, we can offer truly tailored solutions that meet the unique needs of businesses here. Together with Yuno, I look forward to driving forward-thinking strategies that not only enhance payment experiences but also empower merchants to seize new opportunities in this rapidly evolving digital economy,” said SheueChee.

Yuno,  launched in key Asian markets, including Hong Kong, Singapore, and Thailand earlier this year, raised a $25 million Series A round from investors including Andreessen Horowitz, Tiger Global, DST Global Partners, Kaszek Ventures, and Monashees, to fuel its ambitious expansion plans across Asia, Europe, the Middle East, and Africa.