Intel’s Chief Revenue Officer Johnston Holthaus has announced that as part of the reorganisation for Intel’s Sales, Marketing and Communications Group, the company would be naming the new leaders for the Americas, APJ and EMEA. The latest move represents a strengthening of Intel’s regional sales model after the company named Rui Wang as president of Intel China in September.

The APJ team will be led by Steve Long, most recently global vice president of client computing sales. The Americas team will be led by Greg Ernst, who was most recently vice president of the Sales and Marketing Group and general manager of US sales. Holthaus added that the leader of the EMEA team has yet to be confirmed.

Johnston Holthaus said that with Long becoming the head of Intel’s APJ team, the company would be looking for someone new to serve as the head of sales for Intel’s Client Computing Group.

According to the company’s statement, it continues with the series of new restructuring to reinstate Intel as the regional leader of major regions. As part of the current changes, Rose Schooler will continue to lead sales for the Data Center and AI Group, which was previously part of the Data Platforms Group prior to CEO Pat Gelsinger’s business unit reorganisation in July. Nash Palaniswamy, head of sales for the Accelerated Computing Systems and Graphics Group, and Dermot Hargaden, head of sales for the Programmable Solutions Group, will report to Schooler.

“We periodically evaluate and make changes to the structure of our organisation to ensure we are in the best position to serve our customers around the world. We’re excited about the new structure of Intel’s Sales, Marketing and Communications Group, which will strengthen regional leadership and increase customer obsession.” said an Intel spokesperson.