Global apparel brand Levo Strauss has announced the appointment of Amisha Jain as senior vice president and managing director of South Asia-Middle East and Africa (SAMEA). In the new role, Jain will be responsible for leading the company’s operations in SAMEA and ensuring that the geography continues to drive expansion and growth, contributing to the company’s success in Asia and around the globe.

Jain has more than 20 years of experience across multiple industries including physical and digital retail, consumer goods and technology and a strong track record of leading profitable, sustainable growth and transformation initiatives in both multi-national and domestic companies in India to the company.

Prior to this appointment, she was associated with Zivame as the CEO. During her tenure there, she scaled the business nine times in three years before the business was acquired by Reliance Group in 2020.

Commenting on Jain’s appointment, Seth Ellison, executive vice president and chief commercial officer of Levi Strauss & Co. said, “We are thrilled to welcome such a dynamic, proven leader to the company. Amisha’s years leading digital and physical retail businesses, her track record of delivering results while connecting with consumers and her passion for innovation are a combination that will set our SAMEA cluster up for accelerated growth.”  

Amisha has an MBA from INSEAD and a master’s degree in electrical engineering from the University of Texas at Arlington. Throughout her career, she has worked with Motorola Inc., McKinsey & Company, Nike and Arvind Group.

Jain fills this role following the transition of Sanjeev Mohanty in late 2021. Mohanty, the company’s previous senior vice president and managing director of SAMEA, is currently Levi Strauss & Co.’s senior vice president and managing director of the U.S. and Canada.