LG Electronics India has appointed Hong Ju Jeon as its new managing director (MD).

Young Lak Kim, the previous MD of LG India, has been promoted to the position of executive vice-president and will be joining as Korea sales and marketing head.

Previously, Jeon was in charge of the Gulf region as subsidiary president and also held other senior positions at LG Electronics as managing director of Iraq, Jordan, Lebanon and Syria subsidiaries.

The company has strengthened its product leadership and launched many sustainable initiatives under his leadership, as per LG.

Kim’s commitment to drive market leadership, sales and brand growth in India has been significant, the company added.

“I look forward to new challenges as well as the opportunity to serve millions of consumers. India is a growing economy and is an interesting market with vast demographics therefore, we aim to further strengthen our consumer base by introducing product portfolio that is developed basis the insights of the consumers,” Jeon said.