Swiss technology firm Logitech has announced the appointment of Anand Lakshmanan as the Head its India operations.

Lakshmanan, who has been with the company for over two years, will now be responsible for overseeing Logitech's entire portfolio in the Indian market, covering both B2C and B2B businesses.

In his previous role, Lakshmanan served as the head of B2B for Logitech India and South West Asia. As the new sales and business development leader for the region, he will drive strategic initiatives and expand Logitech's presence across diverse market segments.

"I am excited to work with the team to drive Logitech's growth in the Indian market, leveraging our innovative products and solutions to meet the evolving needs of our customers. I believe in the power of collaboration, innovation, and customer-centricity. In my new role, I am committed to fostering a culture that encourages creativity, empowers our team, and delivers value to our customers and partners,” said Lakshmanan.

Lakshmanan joins the team with close to three decades of multi-domain sales experience in B2B enterprise and mid-market segments across India, South Asia & Middle East, having driven growth and revenues in various leadership roles throughout his career.

He is a seasoned sales professional known for his strategic thinking and customer-centric approach. In the last ten years, he has been helping enterprise clients make informed decisions on their technology investments to improve their customers' experience.