Mentice, the supplier of tech solutions for simulation in the medical sector, announced the appointment of Pontus Appelqvist as Vice President and General Manager for Asia Pacific. Pontus has more than 20 years of enterprise leadership experience in driving new technologies to market within Asia. In his previous role, his direction led to growth by adapting innovative Augmented Reality (AR), Virtual Reality (VR), and interactive solutions for education and training in the region.

The appointment follows Mentice’s recent announcement of the regional structure adopted to support Asia Pacific’s go-to-market activities. Building on the company’s established offices in Beijing and Tokyo, this appointment will enhance Mentice’s longstanding commitment to developing a scalable and customer-focused structure. 

“As someone who has worked for over 20 years in Asia, he is a seasoned leader with a wealth of experience across many countries and channel environments. Pontus also brings valuable, in-depth experience and know-how in simulation, virtual reality, augmented reality, and mobile solutions,” Goran Malmberg, CEO of Mentice. 

In his new role, Pontus will lead Mentice’s strategic business initiatives and day-to-day operations in the APAC region, overseeing all regional activities, including sales, support, marketing, and channel management and development.