Pure Storage has announced the appointment of Fredy Cheung as Area Vice President for Asia, covering ASEAN, Greater China, India, and Korea. 

With over 20 years of experience in leadership roles in technology companies such as Cisco and 3Com covering most parts of Asia, Cheung has joined Pure Storage from NetApp.

In this role, Cheung will be responsible for sales operations in the region, working closely with Pure Storage’s growing customer base to utilise the company’s innovative and sustainable all-flash solutions that can be consumed as-a-service for business advantage. 

“He’s a proven leader in the region’s technology space and will help us take our growth in Asia to the next level,” said Nathan Hall, Vice President, Asia Pacific & Japan, Pure Storage.

“The Asia region has tremendous potential for growth with many organisations investing in technologies to transform their businesses. I’m excited to take on this challenge of bringing Pure Storage’s cutting-edge all-flash solutions to these enterprises and help them through priorities such as AI, environmental sustainability, data centre modernisation and data protection,” said Fredy.