RedDoorz has appointed Jupe Tsui, previously CFO of Oriente and Regional Finance Director for booking.com, as Chief Financial Officer, and Liviu Nedef, former Head of Marketing at HOOQ as the Group Senior Vice President of Marketing.

While Tsui will be responsible for refining and implementing RedDoorz’s financial growth strategy, as well as implementing new financial initiatives, Nedef's focus will be on making RedDoorz the leading affordable hotel brand in Southeast Asia.

Amit Saberwal, Chief Executive Officer and Founder of RedDoorz believes that the experience of both the newly appointed leaders will help drive significant growth for business in 2020.

He said, "“Creating more robust commercialisation strategies, taking greater control of our operational costs, developing impactful brand campaigns, and enhancing end-user experiences enriched with emerging technologies requires an experienced team with a depth of experience in their respective fields to ensure we are solving for both the current and future needs of our business.”

Tsui brings with him almost 30 years of experience. In his most recent role, he served as Regional CFO for Oriente, an innovative technology and data-science company committed to unlocking financial inclusion for underserved communities in emerging Asia. He has also been the Regional Finance Director for Booking.com, where he was instrumental in transforming a 150-person finance organisation to help drive exponential growth for four consecutive years. Now he is excited for his new project at RedDoorz at a time of unprecedented growth for the company. 

“I am excited to be joining a company that is not only disrupting an old and archaic industry, but that’s doing so with such focus and determination for the benefit of the customer and small hotel owners across the region,” said Tsui. “I look forward to leading the RedDoorz financial team through this, and the next period of rapid growth.”

Nedef as the marketing leader, brings almost 15 years of experience. He has led marketing functions for high growth digital, content and e-commerce brands including HOOQ and Lazada. Now he is thrilled to join RedDoorz with the important task of building brand perception, amplifying their stories and delivering a new perspective to consumers around the region.

He said, "Our brand has a vision that’s easily relatable and translates well across the region and I look forward to help propel RedDoorz forward during our next phase of growth.”

As CEO Saberwal shared that the company has grown five-times in size in the last 12 months, most critical focus area for the existing and the newly leaders will be to not only sustain but scale this growth. At a time of tremendous change in the travel and hospitality landscape, the hotel management and booking company aspires to reinforce their position as a leading industry disrupter. The company seeks to lead with great talent and expertise on board. A strong leadership can drive the degree of innovation the company is looking for currently.

At present, RedDoorz operates a network of more than 1,500 properties in over 120 cities spanning Indonesia, Singapore, Philippines, and Vietnam. Now as it looks to further expand with a specific focus on increasing its footprint in Southeast Asia by entering Thailand in 2020, how the new leaders help in accelerating its growth is something to watch out for.

Image Credits: BusinessMirror