Pernod Ricard India (PRI), a global leader in the wine and spirit industry, has announced the appointment of Richa Singh as chief financial officer (CFO), Pernod Ricard South Asia and India. 

Joining the leadership team, Singh will report directly to Thibault Cuny, managing director and CEO Pernod Ricard South Asia and India. 

In this new role, she will steer the finance function for the South Asia region, including India, and will be responsible for strategic financial planning and key business processes to drive business growth.

With over two decades of experience, Singh has led finance teams across functions for large multinational companies such as P&G, Johnson & Johnson Medical, Coca Cola and Philips at their offices in India and Singapore. She has also led Philips Home Healthcare and feminine hygiene and baby care sector startup Niine successfully.

"We are delighted to welcome Richa to our core management team at Pernod Ricard South Asia and India – at a time when we look to build a future-ready organization. Richa brings with her a wealth of deep financial expertise, a proven track record of results-driven leadership, and an entrepreneurial mindset, that will help augment our growth trajectory and take the company to newer heights,” said Cuny.

"I am excited to join Pernod Ricard, a global leader with one of the most dynamic and premium portfolios in the industry, especially as it revs up on its accelerated growth path. I am inspired by the organisation’s culture of conviviality and values of mutual trust, entrepreneurial spirit and a strong sense of ethics – coupled with its commitment to building brands with purpose with innovation and premiumization at its core," added Singh, who holds an MBA in finance and marketing from the Indian Institute of Management, Bangalore.