Salesforce announced that Zahra Bahrololoumi will join the company as Executive Vice President and CEO, Salesforce UK and Ireland (UKI), in March 2021 to lead operations in both key growth markets.

Zahra will join the company from Accenture where she leads the Accenture Technology practice for the UKI with a particular focus on next-generation systems in artificial intelligence, cloud computing, and platforms underpinning new applications. She also sits on the board of techUK and is a vice-chair of the Technology Leadership Group (TLG) for the Prince’s Trust.

Salesforce is investing for growth in the UKI and over the next two years expects to create over 1,000 new jobs. Strong demand from customers in the UKI contributed to a more than 36 percent increase in Salesforce revenues in the EMEA region, more than $1bn in the second quarter in the latest reporting period.

 Gavin Patterson, President and Chief Revenue Officer, Salesforce, said, “Zahra is an extraordinary executive with a passion for using technology to transform organizations and improve the state of our world.”

This appointment follows the strengthening of Salesforce’s management team in Europe with Angelique de Vries becoming Executive Vice President and CEO of Northern Europe, the appointment of Denis Terrien as Executive Vice President and CEO of Southern Europe, and Stefan Hoechbauer joining the company as Executive Vice President and CEO of DACH – covering Germany, Austria and Switzerland.