Salesforce, a cloud-based software company headquartered in San Francisco, has named Adam Blitzer as its new CEO of Marketing Cloud. The suite of digital marketing tools called Marketing Cloud is built around the company’s acquisition of ExactTarget back in 2013.

That acquisition is what brought Blitzer to Salesforce — he co-founded marketing automation startup Pardot, which was acquired by ExactTarget the year before the Salesforce deal.

According to a report by TechCrunch, Blitzer’s immediate focus is the customer data platform that Salesforce plans to launch next year, designed to help marketers unify their customer data. 

“One of the things I love in taking over this role is the adoption of multiple products by customers,” Blitzer said.

Image source:techcrunch.com