SAP Asia Pacific and Japan (APJ) has announced the appointment of senior executives to new roles.

Peter Moore, who has held roles within SAP for the past ten years, becomes Head of Enterprise Cloud APJ. This newly-formed organisation combines the RISE with SAP S/4 HANA Cloud, Business Technology Platform (BTP), and Customer Experience (CX) businesses to streamline and boost value engagement for customers and partners as SAP accelerates its cloud transformation. 

Sushant Jain, who has held multiple roles within SAP for more than eleven years, now takes on the role of Head of Spend Management APJ, bringing together the Intelligent Spend Business Network (ISBN) and Concur organisations to provide customers more transparent, resilient, and sustainable cloud-first Networked Enterprise Resource Planning (ERP). 

Liher Urbizu, who most recently was global head of Partner Success Services for SAP, was named as Chief Operating Officer (COO) for APJ. 

All will be based in Singapore.  

Moore and Jain will be responsible for the go-to-market strategy of their respective lines of business, evolving and expanding the core strategic business applications within each group. Reporting to SAP APJ President, Paul Marriott, they join Angela Colantuono who was appointed Head of Human Experience Management APJ in July 2022, each leading an integrated organisation covering the breadth of SAP’s leading lines of business.  

Urbizu has been part of the SAP ecosystem for over 20 years and has worked in multiple roles, based out of countries including India, Japan, Thailand, and Singapore during his career. As COO, he will lead a regional team to help execute strategy across Asia Pacific and Japan, maintaining a strong focus on creating lifetime value for customers and partners.  

“Our customers want simplified, streamlined, and high value engagement, so it is important that SAP continues to transform to meet this need. The expertise and absolute commitment to customer success that Peter, Sushant, Angela, and Liher bring to their leadership positions is extraordinary. This strategic focus advances SAP’s commitment to empowering Asia’s sustainable future, driving our customers’ business agility, flexibility, and innovation to support growth in a highly competitive market,” said Paul Marriott.