SAP, a global software and technology solutions company, has appointed Marwan Zeineddine as the new Managing Director for its UAE operations, effective immediately.

Marwan, who returned to the company in 2019, brings over two decades of industry expertise. Most recently, he held the position as Executive Director for Strategic Industries in the UAE for the last five years. Transitioning into this new role, he will be responsible for the digital transformation and AI capabilities of companies in the region. He will work directly with Sergio Maccotta, Senior VP of SAP MEA and South.

Before rejoining SAP, Marwan worked with LinkedIn as the Head of Key Accounts & Emerging Markets for the MENA region. Prior to that, he served SAP as the Senior Account Director in the UAE and Business Systems House (BSH) as the Business Development & Sales Manager.

On the academic front, Marwan holds a bachelor's degree in Computer Science from the American University of Beirut. His core competencies include software development, project management, outsourcing services, strategy, pre-sales, consulting, human capital management, consultancy, and sales management.

Announcing Marwan's promotion, Sergio said, “The UAE is a hugely significant market for SAP, and I am confident that Marwan Zeineddine is the ideal person to support public and private sector enterprises during this exciting period of rapid digital transformation and the evolution of business AI, which will have an enormous impact on all industries. With his hands-on experience across all areas of our business, from software development and project management to outsourcing and sales, Marwan fully understands the needs of the market and is an inspiring team leader.”

Marwan expressed, “The UAE is home for me after spending 24 years in this beautiful country, and I am looking forward to working with my team to help enterprises digitally transform their business processes and future-proof their operations. The UAE has such an impressive track record of embracing new technologies, and with business AI expected to transform the way we work, this will be an extremely rewarding role for me. SAP helps the world run better and improves people’s lives, and this will always be our mission in the UAE and globally.”