SAS, a leading platform in rapid AI and analytics, has announced the appointment of Febrianto Siboro as the new Managing Director for Malaysia, Indonesia, and Vietnam, with immediate effect.

Siboro, who has been serving the company as MD for Indonesia since 2019, will further bolster its presence in Southeast Asia. Assuming his new role, Siboro will leverage regional synergies and capitalize on the growth of the data analytics market in the region. His focus will be on cultivating and strengthening channel partnerships, fostering collaboration with key stakeholders, and enhancing customer satisfaction by empowering businesses. 

Before joining SAS, Siboro worked with IBM in the capacity of Associate Partner, Sales Lead, and Industrial Leader. He also served Atos, Columbus, and Metrodata Group in Indonesia. His core competencies include developing new business, marketing strategy, operations, and channel partner strategy.

Welcoming Siboro to his elevated role, Amir Sohrabi, Regional VP and Head of Digital Transformation for Emerging EMEA & Asia at SAS Institute, said, "Febrianto Siboro brings a wealth of experience and a deep understanding of the Southeast Asian market to SAS. His leadership will play a pivotal role in driving our partnership and growth strategy in Malaysia, Indonesia, and Vietnam. As the demand for data analytics continues to surge in these dynamic markets, Febrianto's strategic vision and expertise will position SAS at the forefront of innovation, helping our organizations harness the power of analytics to make data-driven decisions.”

Siboro added, “With Indonesia and Vietnam amongst the top largest digital economies in Southeast Asia as well as the fastest in the region, the potential for data analytics to drive business value and transformation is immense. Combining the talents and resources of these countries as a region enables us to diversify our value proposition and service offerings, leading to more competitive and innovative solutions for our customers. I look forward to working closely with our partners and customers to deliver innovative solutions that address their unique challenges and opportunities.”