Asia-Pacific’s shopping and rewards platform ShopBack announced the appointment of Aik-Phong Ng as Managing Director to spearhead the rollout of ShopBack In-Store and ShopBack Pay in Australia, Thailand, and Taiwan.

Aik-Phong will be responsible for driving merchant adoption and forging strategic partnerships in these two product lines as part of the Group’s regional growth efforts.

Aik-Phong joins the company with over ten years of leadership experience in the e-commerce and fintech sectors. He previously held APAC leadership positions back in Groupon, before leaving to seed invest, co-found, and expand fitness platform KFit. 

Aik-Phong was heavily involved in the latter's acquisition of Groupon Singapore, Malaysia, and Indonesia, and subsequent rebranding as Fave. During his latest tenure as Managing Director at Fave SEA, he led the launch and scaling of FavePay and FavePay Later across Singapore, Malaysia and Indonesia, and played a pivotal role in growing its fintech business.

Aik-Phong’s appointment comes hot on the heels of the ShopBack Group’s recent foray into the fintech and payments space. In December 2021, ShopBack acquired hoolah, a leading “buy now, pay later” (BNPL) player in Southeast Asia. 

Earlier this month, the Group announced the appointment of ex-Zip executive Hamish Moline as Managing Director, Financial Services, who is responsible for leading the development of financial services under the ShopBack brand, including its BNPL product offering.